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Selling: Building Partnerships - Castleberry, Stephen, and Tanner, John
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Selling: Building Partnerships 9e remains the most innovative textbook in Selling with its unique role plays, mini-cases, and focus on knowledge and skills critical to the partnership process and successful business professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies to customer needs, buyer social styles, and other relationship needs and strategies. This is followed by thorough discussion of the salesperson as manager and how planning and continual learning enable effective ...

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Selling: Building Partnerships 2021, McGraw Hill LLC

ISBN-13: 9781260682953

Unknown binding

Selling: Building Partnerships 2018, McGraw-Hill Education

ISBN-13: 9781259573200

Unknown binding

Selling: Building Partnerships 2013, McGraw-Hill Professional

ISBN-13: 9780077861001

9th edition

Hardcover

Selling: Building Partnerships 2011, McGraw-Hill Professional

ISBN-13: 9780071314251

8th edition

Paperback

Selling: Building Partnerships 2010, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780073530017

8th edition

Hardcover