Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale.

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Good salespeople know the value propositions that speak to frontline managers. But the most successful know how to also appeal to top-level executives from an "above the line" perspective. In Selling Above and Below the Line, learn how to sell both the technical and financial fit, leading to more successful, lucrative deals than ever before.

Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale. 2015, Amacom, Nashville

ISBN-13: 9780814434833

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