Seduced by Success: How the Best Companies Survive the 9 Traps of Winning

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Robert Herbold reveals the nine success traps that managers must avoid - from allowing a brand to get stale and losing agility to permitting subpar performance and letting processes run the business.

Seduced by Success: How the Best Companies Survive the 9 Traps of Winning 2007, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071481830

Hardcover

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