Fine in Fine jacket. 8vo-over 7¾"-9¾" tall. "Richard V. Benson has mastered the art/science/business of direct mail: He's marketed tours and travel clubs, memberships and magazines, cookbooks and collector's plates, fruitcakes and flower bulbs. In SECRETS OF SUCCESSFUL DIRECT MAIL he takes you through his forty years of experience as a marketer for, and consultant to, publishers, manufacturers and fund-raisers, stopping along the way to spotlight examples that illuminate his proven theories of marketing. " This book has 182 pages. Overall, this is a FINE copy with FINE dustjacket of this SCARCE title.