Scoring Points: How Tesco Continues to Win Customer Loyalty

by

Write The First Customer Review

Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, present a compelling behind-the-scenes account of Tesco Clubcard--the successes, failures, and lessons learned.

Scoring Points: How Tesco Continues to Win Customer Loyalty 2008, Kogan Page, London, England

ISBN-13: 9780749453381

2nd edition

Trade paperback

Select
Scoring Points: How Tesco Continues to Win Customer Loyalty 2008, Kogan Page

ISBN-13: 9780749476250

2nd edition

Hardcover

Select