Scientific Selling: Creating High-Performance Sales Teams Through Applied Psychology and Testing

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Sales managers have the most difficult job in the businessworld. They are responsible not just for revenue, but also for thehiring, coaching, training, and deployment of the employees whomust generate it. Before the advancements that inspired Scientific Selling , sales managers had few tools to help them succeed at thesedisparate yet essential tasks. Today, however, the scientificapproaches described in this book allow sales managers to moreeffectively measure, refine, and improve every aspect of the salesenvironment. ...

Scientific Selling: Creating High-Performance Sales Teams Through Applied Psychology and Testing 2012, Wiley

ISBN-13: 9781118167977

Hardcover

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