Scenarios: The Art of Strategic Conversation

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Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining ...

Scenarios: The Art of Strategic Conversation 2004, John Wiley & Sons, Chichester, England

ISBN-13: 9780470023686

2nd Revised edition

Hardcover

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Scenarios: The Art of Strategic Conversation 1996, Wiley, Chichester, England

ISBN-13: 9780471966395

Hardcover

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