Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity. Scaling Procedures: Issues and Applications ...

Scaling Procedures: Issues and Applications 2003, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761920274

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Scaling Procedures: Issues and Applications 2003, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761920267

Hardcover

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