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Saving Community Journalism: The Path to Profitability

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Saving Community Journalism: The Path to Profitability - Abernathy, Penelope Muse
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America's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to ...

Saving Community Journalism: The Path to Profitability 2014, The University of North Carolina Press, Chapel Hill

ISBN-13: 9781469615424

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