The new book from the bestselling authors of THE BEERMAT ENTREPRENEUR and THE BOARDROOM ENTREPRENEUR Many companies fail because they get their sales wrong - probably more than for any other reason, including finance. Companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques. Sales on a Beermat by the team that bought you The Boardroom Entrepreneur is the antidote to this. It dispels the myths that prevent ...

Sales On A Beermat 2008, Random House Business Books, London

ISBN-13: 9781847940063

Mass-market paperback

Sales On A Beermat 2005, Random House Business Books, London

ISBN-13: 9781844138197

Trade paperback