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Covers the vital element of selling which, the authors feel, has been neglected on business courses in favour of more esoteric areas of marketing. It is face-to-face contact that eventually wins the order, and this text therefore explains the process from theoretical and practical viewpoints.

Sales Technique and Management 1990, Trans-Atlantic Publications

ISBN-13: 9780273031901

2nd Revised edition

Trade paperback

Sales Technique and Management 1985, Trans-Atlantic Publications, London

ISBN-13: 9780712106702