Sales Promotion: How to Create and Implement Campaigns That Really Work

by

Write The First Customer Review

Since the 1980s, sales promotion has been recognized as the most powerful weapon available to sales and marketing people. Almost 60 per cent of the population actively participate in some form of sales promotion in any given month, making it the UK's biggest leisure activity after watching television. "Sales Promotion" spells out the tried and tested methods that companies use to stay ahead. It details the offers that win new customers and gives practical advice on how to be creative with price, how to use financial offers, ...

Sales Promotion: How to Create and Implement Campaigns That Really Work 1989, Kogan Page Ltd, London

ISBN-13: 9781850918431

Trade paperback

Select
Sales Promotion: How to Create and Implement Campaigns That Really Work 1989, Kogan Page Ltd, London

ISBN-13: 9781850918424

Hardcover

Select