Sales Coaching by Benedict: Sales Success With Clear Structures and With Heart


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The starting point for this book was the author's experience that much of what happens in sales happens randomly and incidentally. While searching for a proven structure he discovered the Rule of St Benedict, and transferred the content of these rules to sales. At first glance the undertaking seems a little ambitious, but it does succeed in delivering convincing results and practical benefits for the streamlining of sales processes. The central chapter of the book offers a sales structure which can be easily adapted for ...

Sales Coaching by Benedict: Sales Success with Clear Structures and with Heart 2014, Peter Lang AG, Bern

ISBN-13: 9783631646847

New edition