SWITCH: C?mo cambiar las cosas cuando cambiar es dif?cil - Heath, Dan, and Heath, Chip, and Bertran, Ana Garcia (Translated by)

"Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional. The rational mind wants the perfect beach ...

Switch: Como Cambiar las Cosas Cuando Cambiar Es Dificil 2011, Vintage Books USA

ISBN-13: 9780307742353


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