Routledge Handbook of Public Diplomacy

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The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and ...

Routledge Handbook of Public Diplomacy 2008, Routledge, New York, NY

ISBN-13: 9780415953023

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Routledge Handbook of Public Diplomacy 2008, Routledge, New York, NY

ISBN-13: 9780415953016

Hardcover

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