Routledge Handbook of Political Marketing

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Routledge Handbook of Political Marketing - Lees-Marshment, Jennifer (Editor)
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With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed ...

Routledge Handbook of Political Marketing 2015, Routledge, London

ISBN-13: 9781138908765

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