Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

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Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences' values, not your own; developing a strong, competitive stance; and injecting into every message four ...

Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes 2016, Audible Studios on Brilliance

ISBN-13: 9781522603498

MP3 format

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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes 2006, Jossey-Bass, San Francisco, CA

ISBN-13: 9780787981488

Hardcover

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