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After reading this book, you will be trying to get your hands on more copies to give to friends. Many top companies are now providing, or recommending, this book to their top staff members. In fact one high profile business owner has stated that, "I require our new people to read this book when they start working on my team."
The book has been a life changer for multitudes of people such as Bear Grylls, whose mother gave him a copy of the book for his 10th birthday. He has made a point of re-reading it every year since. Bear went on to become the youngest Briton to climb Mount Everest, doing so at age 23. Today Bear Grylls is a best selling author, an international motivational speaker, and the host of the television series Man vs. Wild, known as Born Survivor in the United Kingdom.
This is not a long book, and that`s intentional. In fact, you can read this book in one sitting. If you are serious about success, you should read this book on a regular basis. Its brevity and simplicity are its strength.
The rhinoceros is used as an example throughout the book because they tolerate no natural predators in the animal kingdom. Not only are they covered with a thick skin, but they are the very definition of toughness and brute force and they are equipped with a deadly horn should it be needed. The author compares the rhino's attributes against the complacence of cows. If there is an animal to emulate greatness it's the rhino, not the cow.
There are many - too many - books about success and motivation, but this one cuts to the heart of the matter. This book should be in your library of success, and at the end of your tongue should a prospective employer ask about books you have read.
Dec 10, 2010
We all have the animal instinct. When this is translated into our day to day actions and reactions, to the point that we can turn our negative instincts into positives ones, I say well done for simplifying life.
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