Rhetorical and Critical Approaches to Public Relations

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This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money ...

Rhetorical and Critical Approaches to Public Relations 1992, Lawrence Erlbaum Associates, New York

ISBN-13: 9780805844726

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