Skip to main content alibris logo

Reverse Innovation: Create Far from Home, Win Everywhere

by ,

Write The First Customer Review
Reverse Innovation: Create Far from Home, Win Everywhere - Govindarajan, Vijay, MBA, and Trimble, Chris, and Nooyi, Indra K (Foreword by)
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at home and then adapting them for other markets around the world. But as growth accelerates in emerging markets and slows in developed ones, GE is also now doing the reverse: developing products in countries like China and India, and ...

loading
Reverse Innovation: Create Far from Home, Win Everywhere 2013, Brilliance Audio

ISBN-13: 9781469220642

Audiobook CD

Reverse Innovation: Create Far from Home, Win Everywhere 2012, Harvard Business Review Press, Boston, MA

ISBN-13: 9781422157640

Hardcover

Reverse Innovation: Create Far from Home, Win Everywhere 2012, Brilliance Audio

ISBN-13: 9781469220628

Library edition

Audiobook CD