Reverse Engineering Social Media: Software, Culture, and Political Economy in New Media Capitalism

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"Robert Gehl's timely critique, Reverse Engineering Social Media, rigorously analyzes the ideas of social media and software engineers, using these ideas to find contradictions and fissures beneath the surfaces of glossy sites such as Facebook, Google, and Twitter. Gehl adeptly uses a mix of software studies, science and technology studies, and political economy to reveal the histories and contexts of these social media sites. Looking backward at divisions of labor and the process of user labor, he provides case studies ...

Reverse Engineering Social Media: Software, Culture, and Political Economy in New Media Capitalism 2014, Temple University Press, Philadelphia

ISBN-13: 9781439910344

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Reverse Engineering Social Media: Software, Culture, and Political Economy in New Media Capitalism 2014, Temple University Press

ISBN-13: 9781439910351

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