Return on Investment in Meetings and Events: Tools and Techniques to Measure the Success of All Types of Meetings and Events

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The Phillips ROI Methodology(TM) utilizes five levels of evaluation, which are essential in determining the return on investment. At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end-of-meeting questionnaire. While this level of evaluation is important as a "stakeholder" satisfaction measure, a favorable reaction does not ensure that attendees have acquired new skills, knowledge, opinions or ...

Return on Investment in Meetings and Events: Tools and Techniques to Measure the Success of All Types of Meetings and Events 2007, Butterworth-Heinemann

ISBN-13: 9780750683388

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