The Phillips ROI Methodology[trademark] utilizes five levels of evaluation, which are essential in determining the return on investment. This title introduces and demonstrates ROI measurement methodology. It addresses the growing demands from stakeholders to prove the value of meetings through data.

Return on Investment in Meetings and Events: Tools and Techniques to Measure the Success of All Types of Meetings and Events 2007, Butterworth-Heinemann

ISBN-13: 9780750683388

Trade paperback