Rethinking Marketing: The Entrepreneurial Imperative

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This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a what if? compass in which the emphasis is on asking the right questions, rather than finding the right answers.For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. NOTE: The print may appear lighter in some copies due to the print method used. "

Rethinking Marketing: The Entrepreneurial Imperative 2008, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132393898

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Rethinking Marketing: The Entrepreneurial Imperative 2007, Pearson

ISBN-13: 9780132079495

Paperback

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