Retailing: An Introduction - Cox, Roger, and Brittain, Paul
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This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received ...

Retailing: An Introduction 2004, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273678199

5th edition