Retail Marketing Strategy: Planning, Implementation, and Control

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Retail Marketing Strategy: Planning, Implementation, and Control - Samli, A Coskun
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Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections. Choice Samli breaks new ground in the study of retailing by providing, for the first time, a comprehensive look at overall retail ...

Retail Marketing Strategy: Planning, Implementation, and Control 1989, Praeger, New York, NY

ISBN-13: 9780899302492

Hardcover

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