In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research. ...

Retail Marketing 2016, Routledge, London

ISBN-13: 9781138141230


Retail Marketing 2015, Wolters-Noordhoff B.V., Groningen

ISBN-13: 9789001807924