Restaurant Marketing for Owners and Managers

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The complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the Restaurant Basics Series, this hands-on resource offers a ...

Restaurant Marketing for Owners and Managers 2003, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780471226277

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