Responding to the Screen: Reception and Reaction Processes

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This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' ...

Responding to the Screen: Reception and Reaction Processes 1991, Routledge

ISBN-13: 9780805810448

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Responding to the Screen: Reception and Reaction Processes 1991, Routledge

ISBN-13: 9780805800333

Revised edition

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