This volume offers a broad look at reputation management - the building and sustaining of an organization's good name - through all marketing channels including advertising, public relations, promotion and sales. How a company manages and furthers its reputation to its customers, its clients, its competitors, its employees, its shareholders and even to Wall Street can dramatically effect its bottom-line results. And in many cases, the way in which a company leverages its reputation to each of these channels is very ...

Reputation Marketing 2001, McGraw-Hill/Contemporary, New York, NY

ISBN-13: 9780658014291