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Reorganize for Resilience: Putting Customers at the Center of Your Business

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Reorganize for Resilience: Putting Customers at the Center of Your Business - Gulati, Ranjay
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In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer-focused," but they don't deliver solutions to customers' thorniest problems. Why? Because they're stymied by the rigid "silos" they're organized around. In Reorganize for Resilience, Ranjay Gulati reveals how resilient companies prosper both in good times and bad, driving growth and increasing profitability by immersing themselves in the lives of ...

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Reorganize for Resilience: Putting Customers at the Center of Your Business 2010, Harvard Business Review Press, Boston, MA

ISBN-13: 9781422117217

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