Renewing Unilever: Transformation and Tradition

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Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School takes us inside this corporation, which from it's origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and it's brands include Lipton Tea, Hellmann's ...

Renewing Unilever: Transformation and Tradition 2005, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199269433

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Renewing Unilever: Transformation and Tradition 2005, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199269440

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