Reliability Rules: The Ground-Breaking Manual for Using Promises Management to Keep Customers, Build Your Brand, and Grow Your Business

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Reliability Rules: The Ground-Breaking Manual for Using Promises Management to Keep Customers, Build Your Brand, and Grow Your Business - Price, Reg F, and Schultz, Don E, Professor
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Business is in serious trouble. Just when business needs it most, polls and surveys show that public trust and confidence in business is at its lowest level in more than 15 years. Savvy executives know this, but they tend to react in the typical, but wrong, way. The answer to this problem isnt found in the typical PR program or employee or motivation team-building initiative. The answer lies in better promise making and keeping. Business in general and marketing in particular are about making and keeping promisesmaking ...

Reliability Rules: The Ground-Breaking Manual for Using Promises Management to Keep Customers, Build Your Brand, and Grow Your Business 2009, Racom Communication

ISBN-13: 9781933199122

Hardcover

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