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Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition

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Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition - Coville, Andrea, and Brown, Paul B, M D
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Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance--both ...

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Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition 2014, Routledge

ISBN-13: 9781937134822

Hardcover