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Relentless: The Japanese Way of Marketing

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Relentless: The Japanese Way of Marketing - Johansson, Johny K, and Nonaka, Ikujiro
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Two leading authorities on Japanese business compare Western and Eastern marketing goals, techniques, and beliefs to offer an illuminating look at how the Japanese target, invade, and conquer new markets in order to give American business professionals the strategies they sorely need to compete against them and win. Index. Illus.

Relentless: The Japanese Way of Marketing 2000, Butterworth-Heinemann

ISBN-13: 9780750632089

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Relentless: The Japanese Way of Marketing 1997, HarperBusiness, New York

ISBN-13: 9780887308604

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Relentless : the Japanese way of marketing 1996, HarperBusiness, New York

ISBN-13: 9780887308055

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