Relationships and Networks in International Markets

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Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.

Relationships and Networks in International Markets 1998, Pergamon, Bingley

ISBN-13: 9780080430638

Hardcover

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