Relationship Marketing: Three-Volume Set - Harker, Michael P (Editor), and Egan, John (Editor)
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This collection is a long-awaited one-stop resource that draws together all the important readings on the origins, development and future of Relationship Marketing. With classic and contemporary writings from influential figures in the field, this landmark work explores the theory and practice of Relationship Marketing. Papers map out past and present research and pose exciting questions about Relationship Marketing's future. This definitive collection includes 59 articles and is accompanied by an insightful ...

Relationship Marketing: Three-Volume Set 2005, Sage Publications

ISBN-13: 9781412908665