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Relationship Marketing: Own the Market Through Strategic Customers

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Written by the author of "The Regis Touch", this book looks at how to build the crucial relationship with customers, suppliers, partners and distributors - which help a company to dominate its market. Marketing can no longer be isolated from product development, manufacturing, finance and sales: the only successful companies are those which are willing and able to adapt their products and services to fit the needs of their customers. Effective marketers will forge a new relationship between the customer and the company, ...

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Relationship Marketing: Own the Market Through Strategic Customers 1992, Random House Business Books, London

ISBN-13: 9780712655637

Hardcover