Relationship Marketing: Exploring Relational Strategies in Marketing

by

Write The First Customer Review

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'.Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book ...

Relationship Marketing: Exploring Relational Strategies in Marketing 2011, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273737780

4th edition

Paperback

Select
Relationship Marketing: Exploring Relational Strategies in Marketing 2009, FT Press

ISBN-13: 9780273713197

3rd edition

Trade paperback

Select
Relationship Marketing: Exploring Relational Strategies in Marketing 2005, Prentice Hall, New York, NY

ISBN-13: 9780273686231

2nd edition

Trade paperback

Select