Relationship Marketing: A Consumer Experience Approach

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Relationship Marketing: A Consumer Experience Approach - Baron, Steve, Professor, and Conway, Tony, Mr., and Warnaby, Gary, Mr.
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In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer ...

Relationship Marketing: A Consumer Experience Approach 2010, Sage Publications Ltd, London

ISBN-13: 9781412931229

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Relationship Marketing: A Consumer Experience Approach 2010, Sage Publications Ltd, London

ISBN-13: 9781412931212

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