Relationship Marketing: A Consumer Experience Approach

by , ,

Write The First Customer Review

In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer ...

Relationship Marketing: A Consumer Experience Approach 2010, Sage Publications Ltd, London

ISBN-13: 9781412931229

Trade paperback

Select
Relationship Marketing: A Consumer Experience Approach 2010, Sage Publications Ltd, London

ISBN-13: 9781412931212

Hardcover

Select