Relationship Banking: Cross-Selling the Bank's Products & Services to Meet Your Customer's Every Financial Need

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Banking's greatest opportunities are often overlooked and underdeveloped. In fact, a veritable gold mine is already in your bank - the customer! Have you made the most of your customers' potential? You have a full line of quality financial products and services to offer, but chances are even your best customers do business with the competition. This isn't necessarily because of pricing or product or trustworthiness. It's often due to a simple lack of effort. We all know that it is easier and more cost-effective to retain ...

Relationship Banking: Cross-Selling the Bank's Products & Services to Meet Your Customer's Every Financial Need 1993, Probus Publishing Co., Chicago, IL

ISBN-13: 9781557383815

Hardcover

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