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Rejuvenating the Mature Business: The Competitive Challenge

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Providing an approach to corporate strategy, this study calls into question many of the leading theories in strategic management. It places the individual enterprise itself at centre stage and shows how businesses and management teams can achieve success.

Rejuvenating the Mature Business: The Competitive Challenge 1996, Routledge

ISBN-13: 9780415135207

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Rejuvenating the Mature Business: The Competitive Challenge 1992, Routledge, New York, NY

ISBN-13: 9780415089876

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