Red-hot cold call selling: prospecting techniques that really pay off


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Completely revised with fresh examples and all new chapters, the second edition of Red-Hot Cold Call Selling reveals the secrets, strategies, and tips readers can use to elevate their prospecting skills and take their sales into the stratosphere. Readers will learn how they can: * define and target their ideal market -- and stop squandering time, energy, and money on unfocused prospecting * develop a personalized script utilizing all the elements of a successful cold call * get valuable information from assistants -- and ...

Red-Hot Cold Call Selling: Prospecting Techniques That Really Pay Off 2006, Thomas Nelson, New York, NY

ISBN-13: 9780814473481

2nd edition

Trade paperback