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Reality in Advertising


Reality in Advertising - Reeves, Rosser
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Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading ...

Reality in Advertising 2015, Widener Classics

ISBN-13: 9780982694145

Trade paperback

Reality in Advertising 2015, Widener Classics

ISBN-13: 9780982694138


Reality in Advertising 1961, Alfred A. Knopf

ISBN-13: 9780394442280