This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture, as well as the social and ethical concerns that evolve around advertising in that culture.

Readings in Advertising, Society, and Consumer Culture 2007, M.E. Sharpe

ISBN-13: 9780765615459

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Readings in Advertising, Society, and Consumer Culture 2007, M.E. Sharpe

ISBN-13: 9780765615442

Hardcover

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