Radios Niche Marketing Revolution Futuresell

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Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies. FutureSell provides radio ...

Radios Niche Marketing Revolution Futuresell 1997, Focal Press, Boston, MA

ISBN-13: 9780240802022

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