Radio Programming: Tactics and Strategy


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A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced ...

Radio Programming: Tactics and Strategy 2017, Routledge, London

ISBN-13: 9781138464773


Radio Programming: Tactics and Strategy 1996, Focal Press, Boston, MA

ISBN-13: 9780240802343

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