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R & D Collaboration on Trial: Realizing Value from the Corporate Image

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R & D Collaboration on Trial: Realizing Value from the Corporate Image - Gibson, David V, and Rogers, Everett M, Dr.
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Shaken by the dramatic inroads made by Japanese competitors into high-tech electronics, a number of U.S. electronic firms joined forces in 1982 to form the first U.S. for-profit research consortium: MCC (Microelectronics and Computer Technology Corp.). Since then more than 200 other consortia have been formed in a variety of industries. The authors describe MCC's formation, the problems it encountered, and its progress from its rocky inception under Admiral Bobby Inman through its recent past under Dr. Craig Fields. At the ...

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R & D Collaboration on Trial: Realizing Value from the Corporate Image 1994, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875843643

Hardcover