Skip to main content

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

by

Write The First Customer Review
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research - Brace, Ian
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency
Cash for Textbooks

Textbook Buyback

Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research being undertaken. ...

loading
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research 2018, Kogan Page Ltd, London

ISBN-13: 9780749481971

4th Revised edition

Trade paperback

Select
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research 2013, Kogan Page

ISBN-13: 9780749476236

3rd edition

Hardcover

Select
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research 2013, Kogan Page Ltd, London

ISBN-13: 9780749467791

3rd Revised edition

Trade paperback

Select
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research 2008, Kogan Page, London, England

ISBN-13: 9780749450281

2nd edition

Trade paperback

Select