Standard economics theory is built on the assumption that human beings act rationally in their own self interest. But if rationality is such a reliable factor, why do economic models so often fail to predict market behavior accurately? According to Richard Thaler, the shortcomings of the standard approach arise from its failure to take into account systematic mental biases that color all human judgments and decisions.

Quasi Rational Economics 1994, Russell Sage Foundation, New York

ISBN-13: 9780871548474

Revised edition

Trade paperback

Quasi Rational Economics 1991, Russell Sage Foundation, New York, NY

ISBN-13: 9780871548467